Media audience-A media audience may be as small as one person reading a magazine or as large as billions of people around the world watching events, like 9/11, unfold live on television.
Facts about BBC Radio 1-
1. It was launched in 1967 to meet the demand for music generated by pirate radio stations, when the average age of the UK population was 27.
2.BBC Radio 1 started 24-hour broadcasting on 1 May 1991.
3.Tony Blackburn was the first DJ.
4. Public funding.
5. Nick Grimshaw is current host.
6. In May, there was 9.4 million listeners a week.
7.Demographic 15.29.
BBC Radio 1 remit -
"Radio 1’s visual production is essential for fulfilling the station’s remit to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech and to reflect the lives and interests of 15 – 29 year-olds. The Radio 1 iPlayer channel has received 35million views in two years, and builds on the continued success of Radio 1’s YouTube and social channels, making Radio 1 the world’s most watched radio station.
The channel offers a range of on-demand programmes for a 15-29 UK audience, covering music, entertainment, movies, games, and the lifestyles and social issues of young Britain.
•The
Radio One Breakfast Show is currently the most listened to ‘show’ on Radio One
and forms part of Radio One’s overall public service broadcasting (PSB) remit to
‘entertain, educate and inform’ and is required to demonstrate a
‘distinctive’ output of content compared to commercial radio.
Public Service Broadcasting -In the United Kingdom, the
term "public
service broadcasting"
refers to broadcasting
intended for public benefit rather than to serve purely
commercial interests.
•All
of the BBC's television and radio stations have a public service remit,
including those that broadcast digitally.
•The
BBC, whose broadcasting in the UK is funded by a licence fee and does not sell
advertising time, is most notable for being the first public service
broadcaster in the UK
•Their
remit is to "inform,
educate and entertain"
License fee for TV -£150.50 colour / £50.50 monochrome
Greg James posts funny videos that he likes, as well as promoting BBC programmes and BBC Radio 1.
Nick Grimshaw promotes the BBC Radio show, as well as the musicians like Adele and Annie Mac.
Audience segmentation is a
key activity within an audience analysis. It is the process of dividing
a large audience into
smaller groups of people - or segments -
who have similar needs, values or characteristics.
Educate -PM uncertainty on Brexit and making it a reality and voting against it. Things will get tougher, no support, ties us too closely to EU, PM says it is best deal possible. Whales dying. Complaints about trains, ombudsmen dealing with it. Rapist escaped prison. Australia strawberry scare. Robot and on Mars (seven minutes of terror) Cricket hoping for english win. premiership league 1 point win. 2 1 win at wolves. Weather updates.Bulletins rather than details
Inform - strictly come dancing info- Start mole dance choreographer - New songs from J Bird, changing labels in Ikea so people walk the wrong way, not true.Fariers and blacksmiths are different. John Richardson comedian on the show, Huddersfield bottom of league table
Entertain - funny crows talking - magpie saying merry christmas- Jon Richardson comedian- new latest music, referring comedy videos to real people, naming magpies, comedy stories, anecdotes, man in the pub stories, quizzes, 1975 being in the Live Lounge later on in the show,listeners stories, talking to listeners specifically. one quiz with a viewer and the next day quiz a friend of theirs (40 mins in), Simon Quizz
What British artists there are?-3 - James Bay, 1975, Florence + the machine, Weiss (newly recognised London born talent), collaboration between english and Canadian (Liam Payne and Lennon Stella), Dani Filth & Bring me the horizon, Rita Ora, Ghetts, Little Mix, Mumford and Sons, Duke Dumont & Gorgon City, Rudimental, Jonas Blue, Dave,
Other nationalities - 2 - Cardi B, Benny Blanco & Calvin Harris, Offset & Tyga, Bruno Mars, collaboration between english and canadian (Liam Payne and Lennon Stella), Willy William (French)& Nicki Minaj, Jason Derulo & David Guetta, Post Malone & Swae lee, Starley (Australian), Halsey, The Killers, Avril Lavinge, MK, Ariana Grande, Arcade Fire
How does it target -
Gender- Strictly come dancing - women - comedian - both genders (mostly men), romantic songs, v rock music, woman who done the new and weather. music from female artists.
Age - Silly audio of birds talking, not too much talking. Very recent music or music hits, different styles of music, references to x factor, comedy stories, censorship of rude language, rock music, party music, 1975 being in the live lounge later on in the show (LIVE LOUNGE IS A KEY ATTENTION POINT), ticket giveaway for Bring me the Horizon.
Ethnicity -Cardi B, different styles of music, music with different languages. variety of black and white artists.
Region -musicians from different places in the UK as well as the world. Danny Tetley, sounds like bird, comes from Yorkshire.
Social status -
How often news comes up? -PM uncertainty on Brexit and making it a reality and voting against it. Things will get tougher, no support, ties us too closely to EU, PM says it is best deal possible. New Zealand 150 Whales dying. Complaints about trains, ombudsmen dealing with it. Sheffield Rapist escaped prison. Australia strawberry scare. Robot and on Mars (seven minutes of terror) 500 Migrants trying to cross US border. Cricket hoping for english win. premiership league 1 point win. 2 1 win at wolves. Mike the Magpie - Weather updates. - 1 reference 7.03am - 2nd reference 7.33
7.15 quiz
Pop, Hip-hop, Rap, Rock
The two times the news segment came up, each story was given about 30 seconds of information. there was no in depth details given about the stories. For example, some of the stories used were the PM's uncertainty on Brexit and making it a reality, as MPs have sworn to voting against it. Things will get tougher for Theresa May, as she has no support on this Brexit deal as it ties us too closely to the EU, however the PM says it is best deal possible. It refered to the 150 New Zealand Whales found dying and the sadness of this topic. Complaints about trains will now be dealt with by ombudsmen who will investigate and hold the train lines to account. It gave important safety information about a rapist who had escaped from prison, and if he is seen on the streets, people should avoid contact with him. It made a reference to the Australian strawberry scare and how that will affect other places in the world. NASA is dropping a Robot on Mars in order to investigate the planet and provide some information. It refers to how the robot will have to survive the rough decent onto the planet in what is known as seven minutes of terror, when it will have to drop from a extremely fast speed into a jogging pace. In the sports segment, we were told how in cricket England was hoping for a win against India. It gave the audience information on the extremely close win in the premiership league with a 2 1 point win against Bournemouth. They gave a very brief weather update for the audience. All of the information they gave was in a simple form that all ages could understand, and it wasn't too long that it would bore and audience. It gave snappy new bulletins rather than detailed stories. The news was given every 30 minutes so that new viewers could get the news, as well as to refresh it for the original listeners.
–The British
and contemporary music aired
Calvin Harris (DJ)
–The
competitions aired
Win tickets to Bring Me the Horizon and 1975
–How
does the show focus on a young audience?
Greg James repeats what the audience says. Social media interest. contact the show via text, twitter, etc.
–What
news features were aired, why are they relevant to a youth audience.
e.g.
•Male,
28, manual worker, listens to R1 BS on his way to work, (football fanatic and
loves comedy) - will appeal to him with the news referring to the football every 30 mins. They will have John Richardson on later on in the show, they keep playing the Merry Christmas Magpie as a thing to make the audience laugh. They keep telling in the pub stories, and are getting the audience involved by encouraging them to phone in and tell their stories. This show would appeal to him with the fun and friendly atmosphere created in the show.
•
•Female
17, student, listens to R1 BS via podcast and on way to college in car (loves
pop music, enjoys going to festivals) - It will appeal to her as the music used is the latest and most popular hits of the time, as well as throwbacks to music from some years earlier. Because of her age, she will also like the fun and friendly atmosphere, and the energy from the hosts throughout. They have a ticket giveaway for Bring Me the Horizon, as well as the 1975. They play host to a wide range of pop music from people such as Ariana Grande, Liam Payne, and the 1975 who are especially favourable among teenagers and young adults.
Talking about Greg James tweets with the mole from Strictly come choreography. Talking about Joe Suggs high fiving the audience.
Talking about getting the Strictly mole to dab. Social media campaign to get him to dab.
David Atenborough, talking about cubs,
Talking about Abba
News 1.27 news bulletin.
Uber driver passenger death as he got out the the car and was hit by a bus
recycled new except the occasional new stories.
greg james wants to find the skip lady. "bring me skip lady" - telling the audience to interact in order to get more people to listen and get involved.
Greg James wants to find the skip lady. "Bring me skip lady" - telling the audience to interact in order to get more people to listen and get involved. There is a social media campaign with the hashtag skip lady. The managed to get the skip lady to phone in and they are having a funny discussion about her height, doing stupid things such as guessing how many skips will fit in a Cathedral. They guessed how many 'non's' will be able to stand on each other. They are also talking about selling skips. It is a good way to gain social media attention from listeners, as if they are not already aware of the joke, they will look on twitter.
John Richardson has been given the job as manning the phone (03700 100 100), as well as discussing the skip lady with Greg James.
BBC Radio 1 has lost 500,000 listeners in the past year. Quarter 3 to Quarter 4 of 2016 has seen listeners rise from 5.25 million to 5.37 million listeners.In Quarter 4 of 2015, Grimmy had 5.87m listeners, which is why it’s being reported that he’s lost half a million listeners in the last year, but Radio 1 as a whole lost 7.4% of its listeners since then as well, and Chris Evans’ Breakfast show on Radio 2 has lost 200,000 listeners across the same period. Last year, BBC reported the number of hours 15 to 24-year-olds spent listening to radio had fallen from 29 million hours in 2010 to 16 million in 2016. This age group used to make up 45% of Radio 1’s listenership (3.7m); it’s now just 36% (2.9m). This is largely thanks to the arrival of streaming services, and that’s why Radio 1’s head of music, Chris Price, wants to start some kind of streaming service.
Right now, Radio 1 doesn’t have that streaming service, so it’s targeting its 15- to 29-year-old demographic elsewhere online, because they’re aware that 42% of 15- to 24-year-olds on social media follow their chosen radio station’s social pages, compared to 31% of those aged 25 or older. On YouTube, Radio 1 has 3.5m subscribers compared to Radio 2’s paltry 42,069. Radio 1 has 2.55m Facebook likes compared to Radio 2’s 633,053. Radio 2 may have higher listening figures for its live shows, but the reach of Radio 1 – particularly with viral content – is much higher on social media than it is for Radio 2, and that’s because its audience is younger.
“Radio 1’s Listen, Watch, Share strategy means that RAJAR is only part of the story. Alongside the 10.5m listeners, our YouTube videos have received over 1.4 billion views and we have 8.7m followers across social media.” The reason Radio 1 has so many social media followers is because it’s producing content that works on YouTube and on social media as well as on radio. These things are funny, they’re usually video-based, and they just happen to act as breadcrumbs that entice people on social media to tune in. When it gets famous guests, Radio 1 plays games like Innuendo Bingo or Playground Insults that are rivalling Carpool Karaoke, the hugely popular spot from James Corden’s massive US TV show, in terms of actual funniness and in what execs like to call ‘shareability’.
Radio 1
Is
funded by the Television license fee. In 2016/17 Radio 1 had a budget of £34.7
million
The
high level of funding available to R1 influences the quality of the programmes
Radio
1 are able to host special events (concerts, competitions etc.).
Radio
1 use this revenue to ensure that
•Program
content is high (guests, quizzes concerts ), quality production.
•Can
fund Social Media sites (twitter, Facebook, Youtube, etc)
•
Commercial radios
Capital
Radio and Radio X have a distinctive content
linked to their Target audiences
Radio
X funded by advertising revenue
Annual
budget is unknown but is significantly less than Radio 1
Radio X and capital Radio struggle to match Radio 1 for quality of production and the availability audience interaction via social media.
•Audience interaction and maintaining the audience
The
programme often has the audience on the phone, Greg James encourages listeners to Phone
in and interact with guests
Producers
select Tweets from listeners enabling their voice to be heard on national
radio.
Weekly
Quizzes engage listeners to repeat
listen throughout the week.
•
Social
Media is one obvious way that the audience
is
interacting with the program,
even
if most of this interaction is not ‘heard’ within the program
itself
it shapes the nature of the program and
the
involvement gains and keeps that audience. The Radio 1 Service License
2016
is clear that this is the whole function of their social media outlet.
Advertising
Gender -Males
Ethnicity- White
Age - 15- 44
Region - British
Social economic - C2-E
Friday’s lesson
The
significance
of economic factors, including commercial and not-for-profit public funding, to
media industries and their products.
Here
you will need to compare How Radio 1’s BBS production content is different to
commercial radio.
Write an essay
Part (a)Radio 1 target audience is on the
decline, discuss the reasons why audience numbers are dropping and the steps
taken by the organisation to
maintain (and or grow) its audience 600 words.
Discuss the role of technology in maintaining its audience.
Jon Richardson on the phones,
measuring skips and did the Strictly crowd fist pump?
Discuss
the impact of Radio 1’s funding (from tax payers money) on its production
content. (take into account the stations remit…)
Identify
examples from your analysis of Mon 26/11/2018
you must refer to specific examples.
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