Media Industries: The Jungle Book
Production: The making of the film; pre-production and funding; shoot (format); post-production (SFX).
Distribution: The
way the film gets to screens; distribution company.
•Marketing: The process of raising awareness;
targeting an audience; creating publicity through various methods.
•A
distributor is responsible for marketing a film
•Exhibition: The
way we view; getting the film to a paying audience.
Theoretical framework
•media Language:
how
the media through their forms, codes, conventions and techniques communicate
meanings
•media Industries:
how
the media industries’ processes of production, distribution and circulation
affect media forms and platforms
•media Audiences:
how
media forms target, reach and address audiences, how audiences interpret and
respond to them and how members of audiences become producers themselves.
•media Representations:
how
the media portray events, issues, individuals and social groups
2016 Jungle book
IMDb rating - 7.4/10
Box Office
Budget::$175,000,000 (estimated)
Opening Weekend USA::$103,261,464, 17 April 2016, Wide Release
Gross USA::$364,001,123
Cumulative Worldwide Gross::$966,550,600
Production Companies
- Fairview Entertainment
- Moving Picture Company (MPC)
- Prime Focus
- Walt Disney Pictures (presents) (as Disney)
Plot synopsis
In the deep dense jungle, the good-natured and wise black panther Bagheera takes pity on Mowgli, an abandoned human infant. Without delay, he entrusts the helpless little orphan to the care of wolves Akela, the Alpha male, and Raksha, the protective and wary she-wolf. Born of man yet raised as wolf, young Mowgli learns the ways of the pack as well as the dangers of the jungle, always under Bagheera's ever-watchful eye; however, during a "water truce," the menacing, carnivorous Bengal tiger Shere Khan notices Mowgli, the den's peculiar new member and weirdest creature among all animals. He swears that, by the first drop of rain, he will kill this boy before he ever gets the chance to become a man and imperil the jungle. Now, under fear of this threat, Mowgli will separate from his pack, seeking refuge in the lush forests only to find out that, in the great jungle's vastness, not only friends but foes exist. Poor Mowgli, without claws or fur or sharp teeth (and with Shere Khan's yearning for revenge and blood unquenched), how will you stay alive?
Production
•was
produced by Walt
Disney Pictures,
directed and co-produced by Jon Favreau, and written by
Justin Marks.
•It
was partly based on Disney’s original version but
also drew more on Kipling’s original books, giving a
rather darker
tone
•The
Jungle
Book exists
in a
strange limbo-world between live action and animation.
•All
the
animals and landscapes,
etc., were computer
generated, (mostly) by
the British digital effects house MPC.
•The
animal characters
were deliberately created with a realistic look, in
order to target older
movie-goers
•Details
on the production techniques employed can be found in the link https://www.youtube.com/watch?v=aZOUWQ6ioxc&feature=youtu.be
•The
Jungle Book 'Creating the Animals and the Jungle' - VFX Breakdown by MPC (2016)
how the characters and landscapes were
brought to life… key elements include
–Analysis
of the gait and movement of live animals
–Skeletal
mapping
–Fur
movement simulation
–Landscape
mapping
–Creating
a visual library archive of objects to fill the landscapes
•Technologies
impacting on the film include
Blue screen
Facial mapping
MPC – simulation packages for fur
movement
Previsualisation
techniques
It is important to recognise that
these features were used to create an immersive (believable) production thus
making the film relevant to older audiences.
•An
advantage for Disney in the creation of the film over rivals (Warner Brothers,
who were making a film on the Jungle book at the same time) was in The Disney
corporation’s ability to utilise its
copyright protected Songs (e.g. bare Necessities)
Technology
•JB16
one of
the most technologically advanced movies ever made’; as the
director noted, ‘I found myself wrestling with the same
things as
Walt, who used cutting edge technology for his day, but
with
a different set of tools and technologies.’
•JB16
is
the result of cutting edge CGI – the animals were created digitally
post-production and the one actor in the film (playing Mowgli) acted against a
blue screen.
•scenes
for
The Jungle Book were first filmed using motion capture.
‘We motion-captured the entire movie before we filmed anything and we cut the whole film
together,’ says Favreau.
•Using
that
footage, the effects team then built the film’s sets virtually, a process known as previsualisation (previz). ‘Everything
was mapped against the virtual sets we designed.
•the
sets like you would have for a video game.
•The
CGI was mostly created by MPC.
•Their
website
includes an
excellent exposition
of how the effects were created.
•The
VFX won both the BAFTA and Academy Award. The new film opens and closes using analogue
techniques, however,
referencing the
original film.
Ownership, distribution and economics
Ownership
•JB16
was planned by Walt Disney Studios Chairman,
Alan Horn, as one of a series of remakes of their classic properties:
‘Hollywood makes lots
of
films for kids, but
•Disney
reboots
are
considered safe bets.
They
revive classic
characters for a new generation of kids, and their parents may
be especially willing to shell out for related merchandise.’
•Disney
have leveraged the technology within the film to widen audience appeal and
create spectacle during the marketing e.g. showing film teasers in 3 D
Distribution
Box office
•budget
(estimated)
$175 Million
• The
Jungle Book (2016)
has taken over 1 billion US dollars already at the cinema box office
(worldwide)
•In
2016 Disney’s productions earned more at the box office than any
of the other six majors; Disney ‘amassed $2.56 billion globally
•They
focus on blockbuster films and their strategy to “reboot” their older
animations (Cinderella, JB) helped to guarantee success.
Who Owns the film Industry?
•Media Ownership is
dominated by the Big 6 Media Corporations.
1967 Jungle book
Production
•The
Jungle Book (hereafter JB) was released in 1967 by Walt
Disney Productions.
It was created at the Walt Disney Studios
•in
California. Disney’s animation studio had been responsible for developing
many of the techniques and ways of working that became
standard practices of traditional cel animation,
•Pioneered
the use of the multiplane camera
to create
an early 3-D like effect
•The multiplane
camera was a special camera that helped record the movement of multiple layers
of art work that would move past the camera at various speeds and distances.
...
•The first
vertical multiplane
camera was invented in 1933 by Ub Iwerks, former Walt Disney Studios animator and
director.
Disney used this approach to create a 3 –
D like effect in several Jungle Book sequences.
Jungle book 2016 Production
•The
Jungle Book (2016),
hereafter JB16, was
produced by Walt Disney Pictures, directed and co-produced by Jon Favreau.
• It
was partly based on Disney’s original version but also drew more on Kipling’s
original books, giving a rather darker tone.
•‘The
Jungle Book exists in
a
strange limbo-world between live action and animation. Favreau
admits he has no idea which category it falls into: ‘I think it’s considered
live action because people feel like they’re watching a live action film,’
•All
the animals and landscapes etc. were created on computers, mostly by the
British digital effects house MPC.
•All the
animals and landscapes etc were
created on computers, mostly by the British digital effects house MPC.
•The animal
characters were deliberately created with a realistic look, and not in a cute
and cuddly cartoon-style as with the original animated Jungle
Book film.
Favreau drive to create a more believable live action film dictated how the
animals looked/behaved.
‘In Jungle Book, if we just took everything that was in the ’67
film, that humour
would have been too broad for a live action, and also you have to take into
account that these look like real animals,
so the intensity of it gets really notched up.’
so the intensity of it gets really notched up.’
Technologies used: -
1.Blue
Screen technology
1.Motion
Capture
1.Previsualisation
●
Previs is: The visualization (now especially
through the use of computers) of how something will look when created or
finished.
Ultimately, previs is
the process of imagining and planning a final product.
•All
the animals and landscapes etc were created on computers,
•mostly
by the British digital effects house MPC.
•‘The
animal characters
were deliberately created with a realistic look, and
not in a cute and cuddly cartoon-style as with the original animated
Jungle Book film, in order to target older movie-goers.’
Produced by
Walt Disney Company
MPC – independent UK company contracted
to do the the complex 3 animation effects
Distributed by Walt
Disney Studios Motion Pictures.
Exhibition in the UK by companies such as
Circulation. the
total number of copies of a magazine, newspaper, newsletter, film,
etc.
Theatrical Performance
•Worldwide
Box
Office
$963,819,542
•Est.
Domestic DVD Sales
$ 19,551,912
•Est.
Domestic Blu-ray Sales $ 26,458,992
Total
Est.
Domestic Video Sales $ 46,010,904
Cultivation theory:
Cultivation theory examines the long-term effects of television. "The primary proposition of cultivation theory states that the more time people spend 'living' in the television world, the more likely they are to believe social reality aligns with reality portrayed on television."
Cultivation theory in its most basic form, suggests that television is responsible for shaping, or ‘cultivating’ viewers’ conceptions of social reality. The combined effect of massive television exposure by viewers over time subtly shapes the perception of social reality for individuals and, ultimately, for our culture as a whole. Gerbner argues that the mass media cultivate attitudes and values which are already present in a culture: the media maintain and propagate these values amongst members of a culture, thus binding it together.
Say something enough, people believe something is true, even if it may not be.
Cultivation theory examines the long-term effects of television. "The primary proposition of cultivation theory states that the more time people spend 'living' in the television world, the more likely they are to believe social reality aligns with reality portrayed on television."
Cultivation theory in its most basic form, suggests that television is responsible for shaping, or ‘cultivating’ viewers’ conceptions of social reality. The combined effect of massive television exposure by viewers over time subtly shapes the perception of social reality for individuals and, ultimately, for our culture as a whole. Gerbner argues that the mass media cultivate attitudes and values which are already present in a culture: the media maintain and propagate these values amongst members of a culture, thus binding it together.
Say something enough, people believe something is true, even if it may not be.
•A conglomerate is a large company composed of a number of smaller
companies (subsidiaries) engaged in seemingly unrelated businesses.
•A
media conglomerate
is a
company that owns large numbers of companies in various mass media such as
television, radio, publishing, movies, and the Internet.
ESSAY
• You will create an essay which discusses the impact of technology on the way large organisations such as Disney create block buster films as a means of creating an enhanced viewing experience for consumption within the cinema.
• You will use material from the presentations on the 7th November and 1st November
• You will also include the role of MPC through visiting their web site to show how film industries can “out source” or contract specialist organisations to support the production of films such as the Jungle Book
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