Minecraft

Minecraft

Key Terminologies:

Media industry: How the media industries’ processes of production, distribution and circulation affect media forms and platforms.

Media audience: How media forms target, reach and address audiences, how audiences interpret and respond to them and how members of audiences become producers themselves. 

Digitally convergent media: Video games consoles are an excellent example of a digitally convergent device, you can not only play games but access social media, surf the internet, stream films and TV content and upload content into cloud based servers. Cross-media content helps maximize profits and also improve reach to new customers.

Production: This refers to all phases of designing, developing and making the media product;.

Distribution: This refers to all processes linked to delivering the media product to audiences both through tangible (disc) and digital (Cloud based) media.

Consumption: Explores the way in which the media text is used by audiences for pleasure but also explores the rise of user generated content across several platforms.

WHAT IS MINECRAFT?

•Minecraft is the second most successful video game of all time behind Tetris.

•It was created and designed by Markus Persson,
a game programmer, who also developed and published the game through his company Mojang. A full version of the game went on release in November 2011.

•To date, well over 121 million copies have been sold across all platforms, including over 27 million PC copies, making it the biggest selling PC game of all time. 

The success of the games market.

–The UK’s   US$4 billion;

–China,   US$24.4 billion

–America’s   US$23.6 billion.

•A recent report by the UKIE1 suggests that the global games market is now worth in excess of US$100 billion.    

•In comparison to traditional media like film, radio, print and television, video games are much younger, exponentially growing since the 1970s.

•Minecraft’s Swedish creator, Markus “Notch” Persson started creating the game in May of 2009 having been inspired by similar games such as Dwarf Fortress, a single- player construction and management game; his goal was to produce a Role Playing Game variation.

•Minecraft’s initial reception wasn’t commercially viable, seen more as a niche product for players with expert knowledge of computers and programming. 

                                                                                                               

Pewdiepie

80 Million subscribers

Most recent mine craft video from 2015 on how scary mine craft is, had 14 million views, 355k likes and 12k likes.

Does comedic videos for gamer adults, not younger kids. Doesn't do tutorials, does humour videos.

Has 19.8 billion views as of January 2019

Worth $20 million in December 2018

Creates videos now on memes, comedy videos, and created merchandise.

Stampy

Does 'lets plays' episodes, demos. total viewing is 6.8 billion 

Yogcast

Has 7.2 million subscribers

Made famous  by having an argument with the creator of Minecraft.

This causes people to create their own media inspired by Minecraft as seen in some of these accounts such as PewDiePie, as they see the game plays or tutorials or comedy videos and see they success of these people and want to join this you tuber gaming community. This promotes Youtube as people join this community of gamers, as well as you tubers. Preston Playz for example has 8.1 million subscribers and creates videos on how to complete certain maps and sections of mine craft, giving them a total viewing figure of 38 million views. 

How it interests gamers

Generating codes to improve the programme.

Through forums, one being entertaining, or because they show you genuine tips on playing the game.

There are certain resources such as how to mine for gold or emerald, etc.

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The establishment of Minecraft Marketplace is a great example of the industry listening to their audiences (fans) and allowing

• the trade of different maps, textures and ‘add ons’ in a legitimate setting.  - Look up Minecraft Market Place and discuss the opportunities for users to make money from their use of Minecraft

•The nature of the game has also allowed audiences to learn new skills, such as programming.

https://marketplace.minecraft.net/en-us

Minecraft Marketplace is a way to browse and purchase community made content from within the gameBrowse, download, and play new Minecraft skins, textures, maps, and more from the Minecraft community in the Minecraft Marketplace. Content purchases in the Marketplace are made using a currency called Minecraft Coins, which is purchased in the game store.Skins are divided into areas that act as the surface area of the character (for example, the front head area, left leg area, etc.).

Celebrities, such as Lady Gaga, reference Minecraft in her music video such as GUY, which gives celebrity endorsement to the game is elf, as when people see her as a fan, they will be interested in also playing it. 

Minecraft Realms are hosted on specialised servers by Mojang.

The terms and conditions require users to comply to the following regulations:, it must:

•not be offensive to people;

•not be illegal or unlawful;

•be honest and not mislead, trick or exploit anyone else nor impersonate others;

•not infringe anyone's copyright or other rights;

•not be racist, sexist or homophobic;

•not be bullying or abusive;

•not damage our or another person's reputation;

•not include pornography;

•not include advertising.