Constructed Media (Print)

Constructed Media (Print)

Jeremy Corbyn

This constructed newspaper cover (left photo) of Labour Party leader, Jeremy Corbyn, has been titled "Don't chuck Britain in the ... Cor-bin" which is a play on his name by making a pun out of it, as well as saying that Jeremy Corbyn is/will drag Britain down a bad path. The other caption on the front cover of The Sun newspaper, a Right-Wing Conservative paper, is the caption "we've had enough of Jezza's rubbish... VOTE TORY" which is using this bad image of Jeremy Corbyn, as well as his qualities, to gain the "tory" vote. It lists his links to the IRA terrorist group, his favouring of massive tax rises, his control of unions, his believe in removal of nuclear defence, reckless spending plans, left-wing extremism, etc. All of these negative bullet points displayed, as well as his dirty appearance while being in a bin gives a completely negative perspective of Jeremy Corbyn, and this being in a Right_wing newspaper, it works in their favour in making the reader see Corbyn in the way he is displayed in this photo; a mess. A supporter of Jeremy Corbyn would not appreciate the way that he has been portrayed as a fool and as "trash", however someone who dislikes Corbyn would find the photo entertaining.
In the GQ Magazine cover (right image), Jeremy Corbyn is portrayed as a domineering character, through his smart attire, neutral expression, his straight posture, and crossed arm. The photo comes from a low angle, which has been intentionally done to make Jeremy Corbyn look almost God-like. The title "Jeremy Corbyn's hostile takeover" reflects his appearance in the photo as he looks very hostile as he is looking down at the camera. There are no silly captions about Corbyn as seen in the Sun newspaper, as GQ Magazine is a Left-Wing Magazine and consequently will portray him in a positive light. A supporter of Corbyn would find this piece suitable to his character, and would favour this portrayal of him.


Theresa May

This constructed newspaper cover (left photo) is about Conservative Party leader, Theresa May and Nicola Sturgeon, the Party leader of the Scottish National Party (SNP). The title of the piece is "Never mind Brexit, who won Legs-it!" which is completely irrelevant to the real story in the photo, which is the SNP leader and Prime Minister being in talks about a Brexit deal. It is placing the focus on both the women's legs, which is yet again, irrelevant to the real story. The Daily Mail is making a mockery of politics, as well as the role of the Leader of the Conservative Party, as well as the SNP Party Leader. The photo shines a lot of light on the women's legs rather than them, which would not have not taken place if it were two men sitting there, which makes it a rather sexist cover. It is from a Right-Wing newspaper which is very confusing, as they are usually supportive of the Conservatives, but in this cover they are almost making a mockery of the Conservative Party Leader. It is possibly aimed at men due to its focus on the women's legs, as well as being aimed at Left-Wing non-supporters of the Conservative Party. A supporter of Theresa May would not appreciate the image and title on display in this cover as it completely makes a fool out of her, and a member of the SNP would feel the same way towards the portrayal for Nicola Sturgeon.

 In the Sun newspaper cover (right photo), similar to the other cover, it focuses on something completely irrelevant to the real story: her shoes. The title at the top says "Heel, boys" with is a cross between the heels she is wearing in the photo, as well as a possible reference tot he way that dog owners call their dogs by saying "heel boy". it is making a joke that Theresa May has the Cabinet members on a lead or at her beck and call, and the fact that her heel is on top of the men in the photo is almost saying that she is walking over them. The caption on the top of the photo "Maggie May in at No.10" restates what the title is saying: that Theresa May is trying to take control over the men of the cabinet, and to do so she is returning to the ruthless style of leadership that Margaret Thatcher used to use. The photo has a similar meaning to the one on the left, which is of something completely irrelevant to the topic of discussion, which if a man, would not be focusing on his shoes. Similarly, this newspaper is a Right-Wing newspaper, and should therefore support Theresa May, but in this cover makes a mockery of her, and Conservative members that favour the Party Leader  would not agree with the way that Mrs May has been made a fool out of.

Halls Theory of encoding and decoding

The theory states that media texts are encoded by the producer meaning that whoever produces the text fills the product with values and messages. The text is then decoded by the audience.

Different spectators will decode the text in different ways, not always in the way the producer intended. A text can be received in one of three ways;

•Dominant or Preferred Reading

–This is when the text is read in the way the producer intended the text to be read.

–The audience agree with the messages and ideology that the producer has placed behind the text.

•Negotiated Reading

–This is a compromise between the dominant reading and the oppositional reading of the text.

–The audience accepts the views of the producer but also has their own input and understanding of the text.

•Oppositional Reading

–The audience rejects the producers preferred reading and creates their own reading of the text, usually this is the opposite of what the producer intended.

– The reader rejects the meaning completely as they do not agree with the message that is being presented to the audience.

Constructed Media Advertising

Pro-Smoking 
In this advert, the preferred reading is that smoking is good for your health and your body to prevent weight gain, as shown in the picture in the silhouette of the large lady with baggy skin and double chin. The negotiated reading is that there may be dangers to smoking, yet you continue to smoke as it is an enjoyable habit that you are not willing to stop. The oppositional reading of the text is that smoking is completely unhealthy for you, and that the dangers to health outweigh the positives of a smoking habit.

 Anti-Smoking
The preferred reading of this advert that the photo is extremely frightening, and dangerous to your health, and consequently will put people off of smoking. The negotiated reading of this advert is that smoking is a dangerous, addictive habit, but people enjoy doing it so will carry on but with caution. The oppositional reading of the ad is that the information is false or an exaggeration, and will do nothing in the way of stopping them from smoking.

Lauren Goodger Social Media

There are certain aspects to the social media page for The Only Way Is Essex Star, Lauren Goodger, that have clearly been made to promote a makeup or beauty brand by advertising for "20% off everything" in the cover photo for her page.

_{^{In the photo section of her account, the majority of photos, with the exception of two, are promoting the eyelash and beauty brand with discounted prices.}}

In the area where Lauren Goodger can post comments, images, videos, discussions, etc. on anything of her choosing, yet again she posts about cyber Monday deals, places to buy her beauty brand, and sales.

This has all been constructed to promote this selection of beauty products, meaning this is possibly constructed to get her fans to buy the product she has endorsed.